TARGET with BAW in the acquisition of the "Caractère" fashion brand from Miroglio Group
The Miroglio group, through the Miroglio Fashion division, has sold the Caractère brand, a premium brand dedicated to women's clothing that the Alba-based company created at the end of the 1980s, achieving great success at European level, thanks also to testimonials such as Carla Bruni and Valeria Mazza, and that today can still count on a chain of a dozen proprietary stores and a widespread distribution network throughout Italy.
"The decision - reads a note - was taken with the aim of allowing Miroglio Fashion to focus on the most significant brands in terms of turnover, on which to concentrate resources and investments. Through the acquisition, BAW intends to take advantage of Caractère's stylistic, modelling and production know-how, with the aim of optimizing processes and growing the brand in the premium segment, where it already operates with its own brands MGS and Plein Sud".
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