TARGET with AD cube on its capital investment by AdKaora, the martech agency of Mondadori Media

Deals | Achievements

TARGET’s Venture Capital team, led by Partner Roberto Nigro, assisted AD cube, an Italian adtech startup specializing in artificial intelligence applied to advertising, in its capital investment by AdKaora, the international martech agency of Mondadori Media.

Selected in the first edition of PLAI – the Mondadori Group’s accelerator – and founded as a spin-off of the Politecnico di Milano, AD cube has developed an innovative platform that leverages AI algorithms to revolutionize the management and measurement of advertising campaigns.

As a result of this transaction, the Mondadori Group now holds a 20% stake in AD cube, with a put&call option mechanism providing for the potential acquisition of 100% of the share capital in the coming years.

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